About

Building the SecFinOps platform for cloud cost and security observability.

Why We Built This

The cloud market is accelerating. Goldman Sachs projects cloud revenues will reach $2 trillion by 2030, driven by the AI boom. Every engineering team is under pressure to ship faster, scale bigger, and build smarter.

But speed has a hidden price tag.

We didn't just read about this problem. We lived it. While working at a global mining giant in Asia Pacific, we watched engineering teams scramble to explain a sudden $50,000 monthly spike. At one of Southeast Asia's top ride-hailing companies, we saw FinOps teams spend weeks manually hunting down idle resources. At a leading music tech company, we witnessed developers hesitate to launch features because they lacked visibility into the cost impact.

In the rush to innovate, infrastructure gets left behind. An idle instance here. A misconfigured autoscaler there. An exposed S3 bucket running 24/7. We watched companies try to fix this with spreadsheets and fragmented tools. But they were solving the wrong problem. They were treating cost as a finance issue, not an engineering reality.

The gap was clear: Teams don't just need to know what they are spending. They need to know why they are spending it, and whether that spend is safe.

That is why we built CostObserver. To bridge the gap between finance, security, and operations. To give teams the visibility they need to build fast without fear.